The challenge

Effective differentiation in a competitive field

Last-mile connectivity, whether for personal use to support high-quality video streaming and high-performance gaming or enterprise use to support remote or mobile workers, is a highly competitive market. A major wireless internet service provider (WISP) in the U.S. was looking to stand out from the competition in a crowded field. Differentiation was crucial: With wireless carriers providing their own last-mile connectivity as well, the WISP was faced with a David vs. Goliath situation in many markets.

The WISP required a solution to deliver reliable, high-bandwidth connectivity through its wireless modems to outperform competitors with stronger brand recognition. The deployment needed to be cost-effective and scalable across the country, with remote management capabilities for configuring and troubleshooting devices while minimizing expenses.

At a time when the industry is experiencing high levels of customer churn industry-wide, with as many as 30% of customers dropping their month‑to‑month contracts, retaining existing customers was just as important to the WISP as attracting new ones. Remote, proactive troubleshooting was also crucial to ensure a short time-to-resolution of any issues that came up that could have an impact on customer loyalty.

The solution

Remote management and superior device performance

The WISP chose a full suite of Inseego solutions to address its market needs which included the:

  • Wavemaker FX3110 5G Indoor Router
  • Wavemaker FW2000 5G Outdoor Router
  • Mi-Fi X PRO 5G
  • Inseego Connect

Every device delivered superior performance, in some cases exceeding 500 Mbps download speeds even in remote areas, but each offered unique advantages as well.

The FX3110 is easy to deploy and features high-gain, built-in antennas, making it highly reliable. Dual-SIM capability ensures that users always have access to the highest quality connection available.

The FW2000 outdoor router brings the same dual-SIM capability with a 14dbi high-gain antenna providing up to 20km connectivity range. It has an IP67‑rating against water and dust, as well as an operating range of -30C to 70C. This ensures the device can withstand virtually any conditions and always delivers a high-quality signal.

The Mi-Fi X PRO 5G combines long-lasting battery life with built-in Ethernet. This makes it a reliable device to bring on the go, supporting connectivity for travel whether for business or pleasure.

Uniquely, Inseego also provides the ability to remotely configure and troubleshoot all these devices through the Inseego Connect app. Deployed devices can be configured by template which enables automatic configuration once they are powered on. The ability to check signal strength at different locations also made it easier to find the optimal deployment site. With one portal providing visibility everywhere, proactive management of device performance became simpler and easier.

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The value

Increased market share and improved customer retention

Inseego was able to deliver a complete solution, comprising hardware and software, and leverage its partnership ecosystem to include white labeling, kitting, procurement, and stocking. Cost-effective, powerful, and reliable devices enabled the WISP to provide the higher quality service needed to stand out in the industry. Remote device configuration and management via Inseego Connect ensured it could cost-effectively deliver superior customer service.

With the ability to deliver connectivity to more places and offer superior quality connections and reliability at a competitive price, the WISP has been able to both capture more market share and improve customer retention.