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Fleet Management

What is GPS Asset Tracking and Why is it Important?

View of the Inseego GPS asset tracking software giving a warning about the geozone the asset is located in.

When it comes to fleet management, asset-tracking & asset management software is an absolute must-have.

In this article, find out everything you need to know about GPS asset tracking, including what it is, why it matters, and how to track your assets.

What is asset tracking software?

Asset tracking involves attaching Global Position System (GPS) trackers to your physical assets and then monitoring those assets through a GPS asset tracking system.

A GPS asset tracking system allows fleet managers to track the location and conditions of those assets in real-time. Some systems can also respond to actions—such as engines starting or doors opening—and then send that information back to the asset tracking software via a mobile data network.

Fleet managers use asset management software solutions to track:

  • Cars, vans, and trucks
  • Boats and motorbikes
  • Trailers and mobile assets
  • Machinery
  • Rental equipment
  • Shipping containers, freight or pallets
  • Tools and generators
30+ years of fleet tracking success in the UK

Benefits of asset tracking for your business

Save you time and money

Map your fleet’s movements more consistently, making sure your vehicles and their operators are on the move and meeting their targets to uphold your business’ competitive edge.

Help prevent theft, loss, and damage

Knowing your asset’s locations and the whereabouts of your fleet (and its operators) at all times can help to increase your security, but what’s more, it also increases the chance of recovery if theft or loss does occur.

Keep things in good working order

With access to asset tracking technology, you’ll be able to better monitor the condition of your fleet and make sure things stay in good working order. For example, you could utilise usage data (such as engine hours) to schedule your vehicles for preventative maintenance.

Maximise your ROI

Knowing where your assets are around the clock can help you prevent lost productivity and wasted spend. With GPS asset tracking insights, you can streamline your processes, minimise costs, minimise downtime, manage your fleet more efficiently and maximise your return on investment.

How asset tracking works

A small GPS device is attached to your asset – in this case, let’s say it’s a vehicle in your fleet. This electronic device can be either self-powered with batteries or connected to the vehicle’s power supply.

Once it’s been switched on, the device begins transmitting data (through a mobile data network) back to the GPS asset tracking system.

There is a variety of GPS asset tracking solutions on the market, all with varying, customisable features depending on the specific needs and requirements of your business.

If you would like to learn more about how asset tracking works, have a read through our FAQs.

Track your assets with our GPS asset-tracking solutions

No matter what your fleet monitoring needs are, our asset tracking solution and support services can meet them.

At Inseego, we are committed to working alongside you as a tracking solution provider and partner. Our support and training services are designed to help you and your team integrate the software with your existing processes.

  • ‘Place and trace’ our asset tracking devices without a complicated installation process
  • Choose from a wide range of telematics sensors (including tilting, temperature, and impact)
  • Benefit from advanced recovery mode should your assets ever be stolen
  • Receive automatic maintenance alerts and extend your fleet’s lifecycle

Our telematics specialists have vast experience with a wide range of industries and fleet sizes, so they can talk you through the features and functions of the GPS asset-tracking solutions that will suit your business best.

Book a free demo today and see our software in action.

Book a demo!

Boost fleet operations, reduce running costs and improve safety and security today.